Ready to create your webinar

as a Truth Guide?

Join Beth A. Grant, creator of the Archetype Alignment™ Grid, for a revolutionary approach to webinars and teleseminars.


Webinars and teleseminars are some of the best and most efficient ways to maximize your impact and income as a Truth Guide. They allow you to:


  • Reach a global audience

  • Engage your audience with almost no hard costs (vs. live events)

  • Create an offer quickly and get it out, versus long-lead-time product launches

  • Give yourself income when you want it by engaging your audience with high-quality content

  • Refine your process so you can rinse and repeat.

If you ask any 6-figure or higher Truth Guide who has compelling content, they will tell you that webinars and teleseminars are responsible for hundreds of thousands of dollars of income for them over their career, or even more. This is an essential skill to master, and you’ll want to do it in a way that’s aligned with your Truth Guide nature.

The alternative is to structure your webinar like a Guru-Star, which not only does not create sales, it feels bad inside because these methods were just not built for you. It’s just not YOU and you do NOT have to put on a shark suit to create real income from webinars!

Read what a client had to say who was using a Guru-Star formula, and learned how to revamp her webinar to Beth’s Truth Guide approach:


My 1:1 work with Beth helped me to revamp my webinar content and marketing.  With her guidance, my webinar enrollment tripled and so did sign ups for my Calming Compass program. …

Beth’s guidance has shown me that by aligning my marketing with my archetype, I can whole-heartedly love my business and have fun!

Kimberly Restivo

Therapist and Parent Coach, Growing Up Confident

If you’d like some help creating your aligned webinar, I have several options available. Whatever option you choose, you can rest easy that I’ll guide you in everything you need to create your webinar in a way that’s totally aligned with your Truth Guide nature.

What you’ll walk away with:

Archetype Alignment™


A deep understanding of how to use webinars or teleseminars to market and sell from your archetype – with what you most naturally give, and what your clients most naturally want from you – for more reliable sales, and clients who energize instead of drain you.

A Repeatable Method


Once you know how to create an aligned webinar, you can…

  • launch it again and again as your audience grows
  • automate it or position it on your home page so it continues to work for you
  • or use the same structure with new content for new offers.

Your Aligned Webinar!


A completed outline/script, highlighting your message so it most powerfully moves your audience forward and that results in organic sales with the right buyers.  I’ll be walking you through every piece from start to finish, and you can ask me any questions that come up, so you feel confident and excited to share it when we’re done.

If you are considering Beth’s Webinars for Truth Guides program, think about it no longer! I have been working with Beth for a few months now and my sales have drastically increased.

It’s all because I learned how to reposition my content for my webinars, set a covenant at the beginning of each webinar, and create intake questions prior to the calls following my online trainings. Sales have never been so easy!

M. Shannon Hernandez

Writing & Content Marketing Coach, The Writing Whisperer

Here’s what we’ll cover and when:

June 13 – Weekly Modules Start. You’ll be sent a module almost every Monday. Access at your convenience and go at your own pace! Modules will be provided in written, audio and video format to help you experience the curriculum in whatever way works best for you.


Modules 1 & 2:  Overview and Offer + Audience Clarity – June 13

  • Wrap your head around the Truth Guide webinar elements, and get clear on what kind of offer will sell most easily for your archetype to improve your webinar’s conversion rates.

  • Get clear on your client’s needs so they can feel you speaking directly to them.

Module 3:  Deciding Content – June 20

  • Mine for your content’s gold, and learn all about Truth Guide formats for powerfully moving your audience through clarity and into a decision.

Module 4:  Positioning Content – June 27

  • See how to position your content as a Truth Guide, and flesh it out so the meat of your webinar is done.

July 4 – Holiday Week – No modules


Module 5:  Title and Opener – July 11

  • Learn a Truth Guide method for titling your talks without pushing pain points or making promises, and learn how to write your honest AND compelling opener – including how to set a Covenant so you can feel good inside when you make your offer at the end.

Module 6:  Polish Content – July 18

  • Polish your content until it’s truly transformative.

Module 7:  Ending – July 25

  • Understand how to elevate your ending so your audience is inspired to take action… and learn how to empower them to make a decision so they’re not wishy-washy or vague about moving forward. Then learn how Truth Guides talk about their offers, so you can make yours without feeling icky inside.

Module 8:  Wording Your Offer – August 1

  • Learn the elements involved in fully expressing your offer and its value so your audience is excited and clear about moving forward – and learn how to be compelling the ethical way, so you don’t have to pressure people to buy. There’s a way for the sales process to feel empowering for them (and for you) instead of anxious.

Module 9:  Offer Details – August 8

  • Craft your enrollment process so the path from your webinar to your offer is clear, solid, and supportive.

    August 15 – Catch-Up Week. If you need more time, this is your week to catch up on the curriculum or dig in and do the work to get your webinar written.

Module 10:  Post-Webinar Enrollments – August 22

  • Learn how to engage your audience after the webinar’s over, to maximize enrollment without being pushy or salesy.

Q&A Sessions are Wednesdays at 3 pm Eastern / 12 pm Pacific / 8 pm London / 9 pm Amsterdam. Dates are June 15, June 22, June 29, July 13, July 20, July 27, August 3, August 10, August 17, August 24.

If you can’t attend live, you can submit your questions ahead of time. You’ll be provided with a timestamped recording of each Q&A session following each call.

Small Group VIP Upgrade Sessions are at 2 pm Eastern / 11 am Pacific / 7 pm London / 8 pm Amsterdam. Tentative dates for these sessions are June 27, July 18, August 8. These dates are subject to change based on the schedules of the participants in the VIP Group.

I use evergreen webinars every time I want to fill consultations or sell a product. I started out using Guru methods, and would get a ton of consultations for my high level program, but got all No’s once I was speaking with each person.

With Beth’s Truth Guide method for the webinars, the biggest change is what happens afterward. On the phone calls, I don’t even have to do any selling – people show up to consultations eager to dive deeper with me, or they’ll buy right off my site.

My new webinar structure is nothing but clarifying and empowering, and highlights the best of my ideas.  It’s truly transformative for my audience – regardless of whether they sign up with me, I’m helping them face their problems and make a decision about whether they’d like to move forward.

Jaclyn Watson

Transformational Coach & Biz Mentor, Jacks Marie

Also included:

Bonuses to help you get the highest ROI from this training…

Bonus #1:

15 Ideas to Attract Your Ideal Audience to Your Webinar

The result of brainstorming with my Certified Ambassadors about our favorite, most reliable ways to fill our webinars. Includes paid options (like ads) and free options, too!

Bonus #2:

“My First Webinar” Checklist

Prioritized action steps for walking through the logistics of getting your webinar ready, launched, and finished up if this is your first time venturing into the territory of teleseminars and webinars.

This solution IS right for you if:

  • You want to use webinars to sell your services or fill enrollment conversations.
  • You’ve struggled with making sales from webinars in the past or know you should be making higher sales because your content is so good.
  • You want to stop enrolling clients who are draining you because they don’t want what you naturally give – and start enrolling clients who light you up and love your strengths.
  • You’ve felt dissonance inside when making your offer (or in any other part of your webinar process).
  • Or you haven’t done a webinar before and want to make sure you put your time and energy into learning how to do it in a way that’s aligned with your strengths and style from the get-go, rather than struggling with the above problems.

This solution ISN’T right for you if:

  • You’re not a Truth Guide.
  • You’re hoping you’ll learn how to create a miracle webinar to get you out of a financial crisis.
  • You don’t have compelling content your ideal client needs to hear.
  • You’re not willing to do the work on your end to flesh out your talk (of course you will be guided), build your audience (which could involve investing in ads someday), handle the tech pieces, etc.
  • Or you’re not ready to give aligned marketing a chance, and trust that what is right for you will sing to your clients; you’re too gripped with fear about what the gurus say you HAVE to do in order to get sales.

Format and Investment Options

Choose whether you’d like just the classes and Q&As, or the small group strategy conferences and personal review as well.  Then, decide which payment option works best for you.

*** Registration has closed for this class. Sorry you missed it.****

If you are not on Beth’s email list and want to be notified of future classes, be sure to request your Alignment Kit by clicking here:

If you want 1:1 help instead…

Developing your webinar 1:1 would be done in person in a VIP Intensive. You will fly to Chicago (or in rare cases, I’ll fly to you). We’ll dig in and spend the day focusing on putting all the elements together and positioning your content. Your webinar will be constructed in our day together, and you’ll be ready to refine it. I’ll meet with you afterward via phone sessions to help you tweak it as you test it out.

This option is $4,900 and also includes dinner with me and spa time — you’ll need it after our intense day together! To be eligible for this option, you must have an established business and an email list of at least 1,000 subscribers. If you want 1:1 help, message me with the blue question bar in the bottom right-hand corner of this page, and we can set up a brief conversation.

Frequently Asked Questions

What if I can't make it to the Q&A calls?

If you can’t make it to the Q&A Sessions, you’re welcome to submit questions ahead of time for me to answer live, and each Session will be recorded and each question time-stamped so you can easily find your answer. There are MORE than enough Q&A calls to get you the help you need, even if you take a holiday in the middle of the class. The program was designed to have ample help available in a flexible way.


Will this class be offered again?

Maybe at some point next year. More likely it will be offered as a self-study program, without the Q&A calls.


I am a Conversation Truth Guide, and don't want to hold conversations with buyers. Can I still use webinars to sell my programs?

Sure. In the program, you’ll learn how to price and position your offer as a Truth Guide. You get to choose how you use webinars and teleseminars in a way that aligns with your Truth Guide style.


What if I can't make any of the VIP Small Group calls? Can I still upgrade and receive the personal review feature?

Yes! If you want to choose the VIP Small Group Upgrade and you know you can’t make the Small Group video conferences, you can still upgrade and have Beth personally review your webinar script. Each Session will be recorded and and you’ll still benefit by watching me strategize with your fellow VIPs. Plus, you can let me know ahead of time if you want me to help with a specific element of your webinar and I’ll do that during the video conference, even if you can’t make it “live.” You can also forgo the personal review, and simply choose the basic program without the upgrade.


I've wasted a lot of money on programs that didn't give me any return on investment. How can I know this is the right decision?

How well did those Guru methods work for you, and how did you feel inside? This revolutionary approach is all about helping you find the words to say that are right for you, within a framework matched to your marketing archetype, not someone else’s. Your webinar will position your content to give your IDEAL BUYERS exactly what they want — to be empowered. Guru style webinars are designed to set up- set up- set up PITCH! They rely on promises and hypey testimonials. Truth Guide webinars offer clarity to the buyer, and empower the buyer to simply decide if they’re ready to move forward. If you’re ready for a drastically different approach that feels GREAT inside and creates ease and joy in your sales, this program will be perfect for you. If you can’t let go of “just tell me what to do” in your desire for change, please do not register for this course. You’re not ready yet.


Will this help me build an audience for my webinar, or explain the tech side?

This solution is designed to help you flesh out your webinar outline/script from start to finish.  Once you have this valuable piece for your business, it’s just a matter of making it happen in whatever way works best for you.

There are a hundred ways to fill your webinar, and dozens of tech solutions out there; as such, this is not within the scope of this solution.  However, your bonus “20 Ideas for Attracting an Audience to Your Webinar” Handout will give you some high-octane possibilities to consider, and your “My First Webinar” Checklist will give you all the elements involved in setting up the tech, sending out emails, etc, (in chronological order, so you know exactly what to focus on first, second, third) so you can get an idea for what kind of service you want and choose one that fits your needs.

Will I learn how to hold an intake conversation that converts clients?

No, this class is about the webinar itself, not how to have a sales conversation as a Truth Guide. That is also an essential skill and I encourage you to master it when you’re ready. Once this class is over, I’ll be happy to offer you my Creating Abundance Through Conversation program at a deep discount. It’s a quick self-study program and you can literally have your intake process ready in just a few hours.

I have some travel plans during the class. What should I do?

Have fun! You can catch up when you get back. We’ve built in two weeks with no modules to allow for that, and loaded the class with Q&A calls so you can always get your question answered.

What is your refund policy?

All sales are final.  We think we’ve done a good job of outlining what the course is about to help you decide whether it’s right for you, but if you have any questions before deciding, just send Beth a message (you can use the question bar on the lower right-hand corner of this page).

Need help deciding? Send Beth a short message with your questions or request the chance to have a quick chat … you’ll find a button on the bottom of this page.

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