metaphorical image of alignment

What is alignment and why should you care?

In business (as in life), alignment should always be your goal, because it is through alignment that your greatest work will impact the world with the least amount of effort.

It is through alignment that you achieve the highest level of efficiency in your business, which leads to the most profits. Perhaps the best benefit of alignment is the freedom and joy you will experience.

What does alignment look and feel like? It’s a beautiful harmony between who you are, what you desire, and how you get where you’re going.

In alignment, you are serving from your highest and best ability, which means you are attracting and choosing to work with your most ideal client or customer.

Your actions match up with your ethics.

The words you say and things you do feel good inside. You are honoring your soul’s desire.

You are partnering with the divine in a beautiful ballet of self-expression and truth and receiving everything you need along the way. You are giving of yourself without expecting anything in return. You experience ease and gentleness in how things come together.

You stop creating problems for yourself and your business and instead, allow solutions to emerge.

Seeking alignment does not mean life or your business is going to be perfect all the time. Of course not; but even being in alignment most of the time will create far more ease, joy and profits than not being in alignment. That sounds pretty good to me.

Here are 22 principles of alignment, to guide you in creating it for yourself. (An assessment follows.):

1.     Ease and joy is always available to you. There will never be a situation when it is not available to you. Even if it seems like you are facing the impossible, that is not true. If you are willing to have it be easy and joyful, that is exactly what you will get. Difficulty is also available. The longer you sit in the dynamic of difficulty or drama, the longer it will take you to get to the outcome you want.

2.     Seek to know yourself better and better. Much of alignment comes from a willingness to be yourself completely. To do this, first you have to know who you are when it comes to your business. There are numerous tools available to help you achieve this. My main self-discovery tool for business is the Archetype Alignment™ Grid. (If you haven’t found your marketing archetype yet, click here to learn more.) There are numerous other discovery tools out there too, from astrology to M. Shannon Hernandez’s Content Personality Wheel™ to Human Design and the Meyers-Briggs Type Indicator (MBTI). Go exploring!

3.     Efficiency is the by-product. Alignment creates unparalleled efficiency. You can do much more with much less, whether that’s money, resources, time or energy, when you choose alignment. When you are making aligned choices, you don’t need a big email list, to be the best at “selling,” or to spend a ton of money on advertising because what you are doing is working so well.

It’s important to realize, though, that efficiency and laziness are first cousins. Laziness can be a great motivator to find more efficiency, but you still must do your part in the process.

4.     Every possibility is available to you. Never limit yourself to what you think you can get. Whatever revenue or profit outcome you decide to create is exactly what will happen. Why think small if it’s causing you to suffer?

5.     The inside creates the outside. Check your state of being frequently – before you make marketing choices, set projections, reach out for referrals or any other actions you are thinking of taking.

There are four states of being: Waiting, Striving, Wanting and Having. If you aren’t familiar with these, you may request my e-book here for free. People have told me it is helpful.

6.     Alignment will never, ever require you to harm your well-being. If you are sacrificing your well-being, you are refusing alignment. You get to have plenty of sleep, eat well, take time off, ride your bike, work only with clients who light you up and energize you, take naps in the middle of the day when you’re tired + anything else that you consider self-care, AND create the profits you want in your business. At the same time! If you are ever faced with a choice that you are concerned will take away from your well-being, it is not an aligned choice.

7.     Alignment is formed through a series of right choices. A strong foundation for making aligned choices is essential. Making choices is often about asking the right questions. A question I use constantly to make aligned marketing choices is, “Does this choice align with my archetypes?” Going further I will ask, “Does this possibility honor my archetype’s Marketing Foundation™?” (If you don’t know what “Marketing Foundation” means, you can watch a quick tutorial here, which includes information on how to go further through the Quick Start Program. If you don’t know what your marketing archetype is, you can watch a video here that will explain the concept.)

I also ask myself, “Does this choice honor my Core Desired Feelings?” (That comes from Danielle LaPorte’s Desire Map work.) And finally, I love asking myself questions to open me up to possibilities, like, “What if I could create what I truly want and it could be easy and joyful? What if that was possible?”

8.     Follow your joy into alignment. Joy leads to aligned choices which lead to more profits. It’s odd how challenging it can be to follow your joy, isn’t it? People tend to be in joy after something happens they view as joyful. But which sounds better? Being in a lot of drama over what’s not happening yet or how someone is acting … or painting a picture, going for a walk in nature or listening to your favorite music? (That was a rhetorical question.) This isn’t about denying yourself the delicious experience of human emotions. It’s about making room for joy by saying no to drama.

9.     When something isn’t working smoothly, you’ve made the wrong choice, and it’s time to stop what you’re doing and evaluate different options. Clunkiness is a warning sign that you need to find a better way. No matter how far you are into a project, be willing to course correct, or even face the truth that maybe this project wasn’t right to begin with.

10.     Saying no to what isn’t true for you is as important as saying yes to what is true for you. In fact, you could say that saying no is 50 percent of the alignment.

11.     Simplicity is always preferred over complication. Evaluate how much time, effort, expense and energy is going to be involved in a project. Look at alternatives and weigh how complicated or simple each one would be. When faced with two choices that can produce the same profit outcome, always choose the one that is more simple.

12.     Chaos prevents alignment. You must know and track your numbers if you want to get to the outcome you desire as effortlessly as possible. If you don’t know how to do this or it bores you, hire someone who loves working with numbers. Also, make sure you eliminate the chaos in your physical space before making decisions or embarking on a project.

13.     Clarity creates alignment. Be very clear about who you are, what you want, who you want to serve and what you will and won’t do. Then, honor that, even when you “need the money.” My favorite tool for getting clarity on every area of my business is Lauren Fritsch’s Joy Money Matrix™. I use it with almost all of my clients to help them choose the right business model, offers, marketing vehicles, and social media and even how to improve their productivity and personal life. (I have a license.) The matrix can also help you see very clearly who to hire in your business next. If you want to explore the Joy Money Matrix for your business, click here and you can learn more about how I work with people.

14.     Never compromise your ethics. It will create intense disharmony and problems. You can tell when something isn’t right because your body will give you signals. You might feel a dissonance or a feeling of shame or guilt. Obviously you want to steer clear of anything that remotely makes you feel bad inside.

15.     The right answers always lie within you. Seek guidance only from a source that desires to empower you to find your way. If you want to run something by a few people, great, but ultimately the only opinion that matters is yours. Never give your power away, and avoid ever saying these words: “Just tell me what to do.”

16.     Repetitive doubt prevents alignment. Doubt is eliminated through faith-based action. The more audacious your desire seems to you, the more faith-based action will be required.

My favorite faith-based action is tithing: I give the first ten percent of my income to wherever I get my spiritual nourishment. When I do this, there is always plenty of money coming to me. Faith-based action comes in many forms, though. (If you’re interested in learning about tithing, you may read all about it in Edwene Gaines’s excellent book, The Four Spiritual Laws of Prosperity.)

17.     Always take action from a place of service and generosity. Release all attachment to getting something. This can seem hard to do when you believe you need the money to come in, fast. But if you take action from a place of Wanting, you will repel your buyers. (See #5.) It is actually quite easy to shift this. Just pivot your thinking about the action you’re taking to make it primarily about serving others. Same action; different intention.

18.     Only take action when you are clear which action is aligned with your desire. Until then, wait. It can be scary and frustrating not to know how to get where you want to go. It’s like pulling up Google Maps and it won’t load. Moving forward for the sake of taking action is a huge mistake. You will end up letting your ego make the decisions, which means you’ll be operating from fear instead of possibilities. You must wait until you find a right-feeling action to take to move forward in alignment. In the mean time, focus on doing what brings you joy or builds your confidence.

19.     Alignment is gentle, and there is always a gentle way. Never try to force something to happen. It never works, and you’re asking for a load of trouble. Chances are you’ve already tried this and know exactly what I’m talking about.

20.     Alignment comes from focusing on possibilities, not problems. There are many tools for helping you focus on possibilities. My favorite is simply asking, “What if ___ was possible?” I also enjoy Dr. Dain Heer’s Access Consciousness teachings. You might have favorite videos you watch, practices you do or books you read that put you into a place of possibilities. Whatever those are, seek them out when you find yourself in limited thinking, or even before.

21.     The speed that something materializes will be in direct proportion to  your willingness to let go of control. One of the great blockers of alignment is insisting you know the right way, even when easier ways are staring you in the face. Acknowledging how little you actually know is the smartest thing you’ll ever do!

22.     To receive help, first you must ask. Ask often. The divine will readily help you with whatever you need by providing you with information or connecting you with solutions or people. By the divine I mean whatever that is for you: your intuition, God, Allah, angels, Jesus, Buddha, spirit guides, animal guides, mother earth, the universe, divine intelligence … the list of what people consider sacred and spiritual goes on and on.

Help can be brought to you very rapidly. One thing I’ve learned on my decades-long spiritual journey is that the divine is not big on intervening, except in rare circumstances. In other words, you have free will. So, part of your free will is the choice to ask for help, and this will get you answers much faster and easier than trying to do it all yourself.


How Aligned Is Your Approach to Your Business?

Want to print this out? Here is a PDF for you.

invitation image

Now that you are familiar with the 22 principles of alignment, let’s gauge your strengths and weak spots. Chances are some of these you’re doing really well at and come naturally to you, and others are problem areas for you.

Use the questions below to help you gauge how much you are allowing alignment in your business, and where you are preventing it. I call this your Alignment Dynamic™.

Rate each statement on how true it is for you, with 1 being never or not true, and 10 being always true.


Q1: I know and operate on the assumption that ease and joy are always available to me.

1    2     3     4     5     6     7     8     9     10

Q2: I know my marketing archetype and how to use it so I can be myself.

1    2     3     4     5     6     7     8     9     10

Q3: My marketing is usually quite efficient. I’m happy with the level of effort and resources required to produce the intended result.

1    2     3     4     5     6     7     8     9     10

Q4: I routinely set my goals or intentions with the idea that I can have what I truly want, not what I think I can get or the minimum of what I “need.”

1    2     3     4     5     6     7     8     9     10

Q5: I make sure my state of being feels abundant before I make decisions, take actions or speak with potential clients.

1    2     3     4     5     6     7     8     9     10

Q6: I never sacrifice my self-care to make money.

1    2     3     4     5     6     7     8     9     10

Q7: I have a strong foundation for making aligned choices in my marketing, business model, pricing, what skills I need to master and who I hire in my business. I know how to make the best decisions for me, and I follow that.

1    2     3     4     5     6     7     8     9     10

Q8: I avoid drama within my mind and with others.

1    2     3     4     5     6     7     8     9     10

Q9: When something is clunky or isn’t working smoothly, I stop and course-correct.

1    2     3     4     5     6     7     8     9     10

Q10: I routinely say yes to what’s true to me in my business, and no to what isn’t true for me.

1    2     3     4     5     6     7     8     9     10

Q11: I choose simplicity, rather than complicating things.

1    2     3     4     5     6     7     8     9     10

Q12: I know and track my numbers regularly.

1    2     3     4     5     6     7     8     9     10

Q13: I regularly set clear intentions and am clear on what I want, what I don’t want and what I am and am not willing to do.

1    2     3     4     5     6     7     8     9     10

Q14: I never take action or say words that feel bad inside or compromise my ethics.

1    2     3     4     5     6     7     8     9     10

Q15: I hone my intuitive skills and never give my power away by asking someone to tell me what to do.

1    2     3     4     5     6     7     8     9     10

Q16: When doubts pop up, I address them or take faith-based action. I never let them fester or grow.

1    2     3     4     5     6     7     8     9     10

Q17: In marketing and sales, I release attachment from getting something and instead come from a place of service.

1    2     3     4     5     6     7     8     9     10

Q18: When I am not sure what action to take, instead of moving forward, I wait until I find aligned action.

1    2     3     4     5     6     7     8     9     10

Q19: I never try to force something to happen; I allow what I want to materialize in just the right time and way.

1    2     3     4     5     6     7     8     9     10

Q20: I focus my attention on possibilities, not problems.

1    2     3     4     5     6     7     8     9     10

Q21: I seek the truth of what is going on rather than insisting on being in control.

1    2     3     4     5     6     7     8     9     10

Q22: I ask for help (from people or the divine) when I need it.

1    2     3     4     5     6     7     8     9     10


How did you do?

Which questions did you answer an 8, 9 or 10? These are your strengths in your Alignment Dynamic. Keep doing more of that.

What questions did you answer 1, 2 or 3? These are your weak spots in your Alignment Dynamic. You’ll want to shore these up and work on them. Want help? Send me a message through my web site and let me know. I’d love to hear from you and see how I can help.

What questions did you answer 4, 5, 6 or 7? Believe it or not, these “middle” areas can create real problems, because they don’t pop up strongly enough day to day for you to necessarily notice them. Which of these areas do you think might be contributing to a lack of alignment for you? Which ones are no big deal?

I’d love to know what you discovered today. Feel free to leave a comment on this blog post or send me a message through my web site with your insights and questions.

Pin It on Pinterest

Share This