My first Certified Ambassador trainees are graduating and I’m so excited!
I’m excited for the possibilities the Archetype Alignment Grid holds for them, not only in helping their clients get even better results, but in attracting buyers to them like flies to honey.
Take Ave Peetri for example. Ave had a strong background in corporate marketing before starting her own business. Now she coaches and consults with small businesses in what she calls “confident marketing.” That’s not unsure, wobbly or makes-you-shrink-inside marketing, but marketing that allows you to feel expansive and sure you’re on the right track.
You can see what a perfect match the Grid is for Ave’s business since it aligns perfectly with her mission.
One of the things I do with each Certified Ambassador is to help them develop a marketing strategy for using the Grid to bring in clients and customers.
Ave wanted to use speaking as her strategy – she’s been speaking for years on her own topics – so I helped her develop a talk that would introduce people to the Grid. We used her Conversation Truth Guide main archetype as the foundation for the marketing strategy, making sure the way the talk was presented would be done in a way that aligns with who she IS.
Out of 30 registrations, 22 people actually came to the talk. Out of those 22, twelve people wanted to have consultations … that’s over half. (If you haven’t done speaking, these kind of results are extraordinary.) You don’t have to be a math genius to crunch some numbers and see the possibilities there!
This is the power the Archetype Alignment Grid holds in engaging your customers.
I congratulate Ave on her rapid success and am proud to have her representing my work in the world.
Do you serve entrepreneurs or small businesses, too? If so, I invite you to explore becoming a Certified Ambassador so you can not only be your clients’ greatest hero, but so we can create a strategy for you that leverages the power of the Grid. To learn more, just click here.
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Beth A. Grant is a writer, speaker, marketing strategist and thought leader who helps you be yourself in business, in love, in life. She blogs at www.truthandconsciousness.com.