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People tell me I have a knack for noticing things that other people don’t always see. (It’s a brain quirk of mine.) Here are a few of the things I’ve noticed that might help you:

1) People who are unapologetically themselves do way better than people who try to conform. This does not always mean being nice. It often means being weird. Most of all, it means being you completely.

2) People who are not highly charismatic do best with stellar content to draw people in. This is especially true online, where people are inundated with attempts to get their attention.

What do you if you’re not a highly creative person, on the cutting edge of idea-making? You find a way to get access (legally) to someone else’s stellar content. It’s one of the reasons I’m being licensed in The Desire Map, and it’s definitely why people choose to become one of my Certified Ambassadors. The Archetype Alignment Grid does all the work for them in drawing in clients, and then they can step in and do their thing.

What doesn’t work? Watering down or regurgitating someone else’s idea. Not only does it fail to set you apart, your work will never have the energy of the originator’s work (and honestly, it’s just really lazy to “repackage” someone else’s work).

3) Most people quit before they reach their momentum point. Find the core of what you do and stick with it until you reach the point at which you begin to organically find new buyers because word gets out about how great you are.

If you love your business, don’t give up — keep putting your work out there, and eventually you’ll feel a change in your business, where things fall into place and opportunity seems to be everywhere and you’re getting traffic and not even sure why. I promise.

4) The thing that comes easiest to you is where your fastest success will come from. The problem is, that thing is so easy for you that you can’t even see it. It’s right under your nose … take a quick look down there. You’ll find it.

5) People can only go so long not being themselves. It’s a fundamental need of life. The sooner you choose to be you, the easier your journey will be.

6) Many of the most successful people focus on just one concept, approach or idea and monetize it to the max. Look at Byron Katie (“the work”), Eckhart Tolle (the power of now) or Brene Brown (the power of vulnerability). Years later, they are still teaching the same core stuff, just deepening their relationship with their audience and expanding their reach. They write new books, give new talks, tell new stories – but it all comes back to a foundational concept. So let go of the idea that you need to be constantly changing things and creating something fresh.

7) The truth is your doorway to ease, joy and money. The truth is constantly trying to get your attention. If you refuse to acknowledge it, the truth will turn up the volume and eventually it might even scream at you. (This will probably show up as your world completely falling apart.)

What if you constantly listened for it and looked for it. Like, every day? What would be possible for you if you made choices based in the deep, beautiful truth that’s waiting for you to acknowledge and honor it?

What would be possible for you this year and beyond if you lived in truth and chose to be you?

Beth A. Grant is a writer, speaker, marketing strategist and thought leader who helps you be yourself in business, in love, in life. She blogs at

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