I love reading, and nearly every business book I read contains a nugget of wisdom that sort of knocks the wind out of me – in a good way.
Two weeks ago I was sent an advance copy of Jeanna Gabellini’s new book, Rock Your Profits: Stress-Free Steps That Turn Your Biz Into a Badass, Money-Making Machine.
I giggled at the title – it’s way too hypey for me, but it fits Jeanna’s fun, rocker personality very well (down to the photo of her on the front.)
I skimmed the book and then started back at the beginning, working through each of the 15 “Profit Plays” – exercises that help you shift the overall dynamic of your business.
Jeanna teaches the concepts she applied to radically change the profitability of her business in a short period of time – results that stuck. She’s doubled her profits annually since using this approach.
My favorite gold nugget in this book, though, wasn’t a particular profit play, but was way back in the Introduction when Jeanna explains how she doubled her profits. There were certain things she stopped doing, like telling herself she wasn’t good at marketing (and whining … she isn’t too proud to admit she did plenty of that).
And there were certain things she started doing instead, like expecting to be successful, and acting like a CEO instead of a struggling entrepreneur. Bam, there’s the gold.
How many days do you come from an energy of struggle?
How many bad choices have you made – and regretted – instead of making decisions from the take-charge energy of a CEO/director?
What would be possible if you started acting like a CEO – not just when strategic-planning or when you look over the numbers, but all the time?
Last summer I spent a day with Jeanna and some colleagues, and one of the things I became very aware of during my time around her was how much I focus on what I don’t want. Just being around her, it was pretty hard to miss this (and really embarrassing, I might add, since with all the personal development I’ve done over the years, I know better).
She really has mastered the whole, “Whatever you focus on expands” concept. She just doesn’t give any attention at all to what she doesn’t want. And focusing on struggle just isn’t very smart, is it? It only creates a dynamic of more struggle. Focusing on being a really good CEO ushers in a completely new set of choices and decisions.
The bottom line? This book is worth your time, and then some. Jeanna practices what she teaches, and has solid results to show for it.
You can request your free copy of Jeanna’s e-book for a limited (as well access to some powerful no-cost training). Just click here to request your copy.