Have you ever made a big decision and regretted it?
I have. Like doing product launches that took months of preparation but didn't make sense in the big picture, or choosing a brand too quickly (twice). Or saying yes to someone who asked me to marry him. Yep, I did that one, too.
This year, I made a gigantic, beautiful, scary decision; the kind that changes things forever: I radically revamped my business model.
I've made this same decision several times, but always abandoned it in favor of the security of my old business model where 80% of my income came from client work. The problem was, my old business model kept cycling me into burnout and drained me of the energy I need so I can keep creating, which is what I LOVE doing.
While I was good at the work, it wasn't good for me. It boxed me in, and that's the last thing a creative person needs. But I was scared.
I can only work with so many clients, and I know the Grid is so much bigger than that. I knew I needed to license my creation. I wanted to train a trusted group of brilliant people who I could refer all my business to, knowing people would be in good hands. And I knew I needed to free up my time to create.
Big decisions can be scary, but mostly, it's really important to make them for the right reasons. While I had decided before to give up hourly client work and also to license my creations, I was making the decision to license out of fear. And I was abandoning that decision out of fear.
Those fears came out of a betrayal that happened two years ago. A colleague wanted access to my creation so badly that she began using it in her business, without asking and without doing it right. I was a paid member in her business coaching/mentoring program at the time (the membership mostly centered around getting legal advice), and that was how she had discovered my work. It is a huge breach of ethics for a coach or mentor to take a client's or member's idea and start using it in their own business without permission. You just don't do that. Yet she did.
Through her actions, what this person was really telling me was, "I want access to your Grid so badly I'm willing to do anything, but you don't offer a license. So you're leaving me no choice but to take it."And I realized that if she wants it that badly, maybe other people want to use it with their clients, too, and I can find a way to give them access.
The problem was, inside, I just wasn't ready.
I explored licensing my work again last fall. I barely put the word out and had ten inquiries. I hired an attorney. But I still wasn't ready. It just didn't feel right.
Licensing is a big decision. There are legal issues. It involves letting go of control over how your work is brought into the world. (That was super scary for me.) I would need to become a trainer, too, a role I've never played. It involves a different pricing model and a much longer-term vision than I usually work from. It was something entirely new for me.
I felt like I was trying to make my way through a pitch dark room without tripping over the furniture.
I had other fears I had to work through, too. Fears about the media spotlight and scrutiny and being invited to speak on really big stages, which tends to happen when ideas this big go out into the world. Fears of letting go of what I created, to some degree. That was a biggie.
And I knew that if I licensed my ideas, I would want to let go of most of my client practice, so I'd be taking a leap and have to go through the discomfort of the "in-between space."
But I didn't want to make a big decision like this out of fear — the fear that someone would steal my work. I wanted to make it from a place of serving humanity, financial possibilities and serving my long-term desires.
Every time I proceeded with licensing before, it had a very heavy feeling. Like a big, clunky car with a 3-speed shift that I couldn't quite figure out how to drive.
Now, though, it feels so light. It feels expansive. It energizes me. It even leaves me feeling a little giddy. Now is the time. It's a sure thing I'm making the right choice. So I have.
I'll be letting go of my hourly practice and instead, creating content and mentoring my certified ambassadors. I'll be writing my books and speaking on stages and connecting you with the very best resources. I'll be serving you through honoring who I am: an innovator, trusted connector and divinely-connected creative.
How long did this decision take? Three years, from start to finish. That's longer than my entire marriage, from "I do" to "We don't."
Big decisions take time.
As you make the big decisions in your business, here are some of the questions I asked myself, in case it helps you make yours:
- Why am I considering this choice? Is it from fear? From a desire to be myself? For the money? For some other reason?
- What am I hoping to gain?
- What would I be able to (or have to) let go of if I made this decision?
- What fears are bubbling up about making this choice?
- What is the worst case scenario if I decide to go for it?
- What is the best case scenario? (Let yourself dream … )
- Will this decision allow me to be myself completely?
- What would the short-term and long-term impact probably be of making this choice? How would I benefit? How would others benefit?
- Will this choice complicate things or simplify things?
- Does this choice feel light or heavy? (That question is the best one of all.)
Here's to big decisions, taking time with them, the big rewards they can bring, and to making the choices that allow you to be yourself.
PS Are you a business coach, connector, business supporter or strategist and want to use the Grid with your clients? Shoot me an email to let me know you want more info at beth (at) truthandconsciousness (dot) com. We'll put you at the top of the list.