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From the monthly archives: June 2012
I see a lot of purpose-driven entrepreneurs become frustrated with the mentoring they're receiving. And a big part of that is because of the focus their coaches and consultants place on information products and leveraged programs (such as teleclasses) as the magic avenue to wealth.
Info products can be a great way to organize your [...]
Continue Reading →In a purpose-driven business, there tend to be three main ways that people generate revenue. It's essential to know what yours is so you know how to position what you do and you know what to offer your potential clients that will encourage them to respond to you.
While these same principles might apply to [...]
Continue Reading →About 18 months ago I read a book called My Orange Duffel Bag that instantly became one of my favorites. Part memoir, part personal development, the book was written by Sam Bracken and co-written and illustrated by Echo Garrett.
This was an odd little book to be sure. For one thing, the cover [...]
Continue Reading →Truth is the doorway to all that you want: more money, more happiness, more love, more peace. (These four things are the only things we ever want, when you think about it.)
The truth calls out to you in stages. Let's pretend the end result you are seeking is a really delicious bowl of gazpacho. [...]
Continue Reading →As a copywriter who breaks all the rules (like not playing on my audience's fears and hitting them where it hurts) I can't tell you how sick and tired I am of receiving marketing emails from gurus in my inbox using the canned "buying triggers" language they learned in some copywriting school. No doubt this [...]
Continue Reading →Gloria Steinem once said, "The truth will set you free. But first it will piss you off."
I couldn't agree more, because as they say, the truth hurts. Yep, it smarts — at least for a moment … after which you are FREE.
Here's the deal:
In your business, your relationships or your dream, Truth [...]
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