Yesterday, I received a reminder email from a Wisdom Guide offering a free teleseminar that I'd signed up for.
In the email, she shared her excitement that over 2,000 people are registered for the call. This didn't surprise me because I saw some really big hitters sending out emails for her the past week or so.
If you've ever held a launch, you know that's a lot of people. It's enough people to make a huge amount of money in one fell swoop.
Clearly, she is perfectly aligned with her audience. In other words, she'd done a bang-up job of finding the people who need what she offers.
The question, though, is whether she will also achieve cash alignment. I hope she does and wish her the best on her launch.
Seeing her email reminded me of my last major program launch, one year ago. It was called My Life, My Dream, My Turn, and the program helped people who have a dream shift on the inside and create a realistic plan for bringing their dreams into the world.
I had learned all the necessary marketing tools that promised to be "paint-by-numbers." I had practiced my call (which got rave reviews from colleagues), carefully crafted my pre-packaged "sales" emails to follow the call, and written a fancy web sales page. I had also set up substantial Joint Venture mailing partners.
I attracted over 2,500 people to my preview call. This meant that it should have been a slam dunk to make $20,000 – $50,000.
The thing is, I had attracted that many people to preview calls several times before. But this time, I expected it to be different. I expected to actually succeed.
See, I followed all the rules. I did exactly what I was taught. And I ended up with only 13 enrollees in my $697 program, two of whom took advantage of the guarantee and bailed during the warranty period. Ouch. That meant I grossed (before affiliate commissions) about $10,000. After commissions, I took home around $7,000.
I was left baffled, frustrated and tired. After spending 10 weeks working like a dog to get my launch off the ground, this is how I felt:
Man, that was SO not worth it!
What was really happening was that I was only in partial alignment — I was totally aligned with my audience. (In fact, even in my first year, I was aligned with my audience … I ended my first 12 months with almost 5,000 people on my email list … yet, I starved.)
People loved my content, but they didn't want to buy from me.
The reason was that I was marketing in someone else's truth.
I had believed my teacher when she said there was a paint-by-numbers formula to huge sales.
The truth is, there is no formula — there is only YOU, your integrity, your brilliance, your personal persuasion power, your natural style, your intuition + a few tools you'll need to learn and skills you'll need to develop.
So if you don't want to be the brilliant Wisdom Guide or Guru/Star with a huge list and no sales, here's my advice:
==> Throw out the scripts.
==> Tell the truth.
==> Take down those manipulative sales pages you've been taught you have to use and write something from the heart.
==> And tell those teachers to take their magic formulas and stick them where the sun don't shine!
In other words, get down to your TRUTH. That is how to not just align with your audience, but align with success.
Real success — not success where you have to act like someone you're not in order to get people to buy something they need.
True success comes from serving others, receiving the money you deserve for that and feeling totally like YOU all along the way.